Privacy Policy


Second Finance, Lc (the “Company”) is committed to maintaining robust privacy protections

for its users.  Our Privacy Policy (“Privacy Policy”) is designed to help you understand how

we collect, use and safeguard the information you provide to us and to assist you in making

informed decisions when using our Service.

For purposes of this Agreement, “Service” refers to the Company’s service which can be

accessed via our website at www,;; in which users can apply real estate loans.  The terms “we,”

“us,” and “our” refer to the Company. “You” refers to you, as a user of Service. By accepting

our Privacy Policy and Terms of Use, you consent to our collection, storage, use and

disclosure of your personal information as described in this Privacy Policy.



We collect “Non-Personal Information” and “Personal Information.”  Non-Personal

Information includes information that cannot be used to personally identify you, such as

anonymous usage data, general demographic information we may collect, referring/exit

pages and URLs, platform types, preferences you submit and preferences that are

generated based on the data you submit and number of clicks.  Personal Information

includes only your email, which you submit to us through the registration process at the



1. Information collected via Technology

To activate the Service you do not need to submit any Personal Information other than your

email address.  To use the Service thereafter, you do not need to submit further Personal

Information.  However, in an effort to improve the quality of the Service, we track information

provided to us by your browser or by our software application when you view or use the

Service, such as the website you came from (known as the “referring URL”), the type of

browser you use, the device from which you connected to the Service, the time and date of

access, and other information that does not personally identify you.  We track this

information using cookies, or small text files which include an anonymous unique identifier.

Cookies are sent to a user’s browser from our servers and are stored on the user’s

computer hard drive.  Sending a cookie to a user’s browser enables us to collect Non-

Personal information about that user and keep a record of the user’s preferences when

utilizing our services, both on an individual and aggregate basis.

The Company may use both persistent and session cookies; persistent cookies remain on

your computer after you close your session and until you delete them, while session cookies

expire when you close your browser.


1. Information you provide us by registering for an account

In addition to the information provided automatically by your browser when you visit the

Site, to become a subscriber to the Service you will need to create a personal profile.  You

can create a profile by registering with the Service and entering your email address, and

creating a user name and a password.  By registering, you are authorizing us to collect,

store and use your email address in accordance with this Privacy Policy.



Personal Information:

Except as otherwise stated in this Privacy Policy, we do not sell, trade, rent or otherwise

share for marketing purposes your Personal Information with third parties without your

consent. We do share Personal Information with vendors who are performing services for

the Company, such as the servers for our email communications who are provided access

to user’s email address for purposes of sending emails from us.  Those vendors use your

Personal Information only at our direction and in accordance with our Privacy Policy.

In general, the Personal Information you provide to us is used to help us communicate with

you.  For example, we use Personal Information to contact users in response to questions,

solicit feedback from users, provide technical support, and inform users about promotional


Non-Personal Information

In general, we use Non-Personal Information to help us improve the Service and customize

the user experience.  We also aggregate Non-Personal Information in order to track trends

and analyze use patterns on the Site.  This Privacy Policy does not limit in any way our use

or disclosure of Non-Personal Information and we reserve the right to use and disclose such

Non-Personal Information to our partners, advertisers and other third parties at our


In the event we undergo a business transaction such as a merger, acquisition by another

company, or sale of all or a portion of our assets, your Personal Information may be among

the assets transferred.  You acknowledge and consent that such transfers may occur and

are permitted by this Privacy Policy, and that any acquirer of our assets may continue to

process your Personal Information as set forth in this Privacy Policy.  If our information

practices change at any time in the future, we will post the policy changes to the Site so that

you may opt out of the new information practices.  We suggest that you check the Site

periodically if you are concerned about how your information is used.


We implement security measures designed to protect your information from unauthorized

access.  Your account is protected by your account password and we urge you to take steps

to keep your personal information safe by not disclosing your password and by logging out

of your account after each use.  We further protect your information from potential security

breaches by implementing certain technological security measures including encryption,

firewalls and secure socket layer technology.  However, these measures do not guarantee

that your information will not be accessed, disclosed, altered or destroyed by breach of such

firewalls and secure server software.  By using our Service, you acknowledge that you

understand and agree to assume these risks.



You have the right at any time to prevent us from contacting you for marketing purposes.

When we send a promotional communication to a user, the user can opt out of further

promotional communications by following the unsubscribe instructions provided in each

promotional e-mail.  You can also indicate that you do not wish to receive marketing

communications from us in the “Settings” section of the Site.  Please note that

notwithstanding the promotional preferences you indicate by either unsubscribing or opting

out in the Settings section of the Site, we may continue to send you administrative emails

including, for example, periodic updates to our Privacy Policy.



As part of the Service, we may provide links to or compatibility with other websites or

applications.  However, we are not responsible for the privacy practices employed by those

websites or the information or content they contain.  This Privacy Policy applies solely to

information collected by us through the Site and the Service.  Therefore, this Privacy Policy

does not apply to your use of a third party website accessed by selecting a link on our Site

or via our Service.  To the extent that you access or use the Service through or on another

website or application, then the privacy policy of that other website or application will apply

to your access or use of that site or application.  We encourage our users to read the

privacy statements of other websites before proceeding to use them.



The Company reserves the right to change this policy and our Terms of Service at any time.

We will notify you of significant changes to our Privacy Policy by sending a notice to the

primary email address specified in your account or by placing a prominent notice on our

site.  Significant changes will go into effect 30 days following such notification.  Non-material

changes or clarifications will take effect immediately. You should periodically check the Site

and this privacy page for updates.



If you have any questions regarding this Privacy Policy or the practices of this Site, please

contact us by sending an email to


Last Updated: This Privacy Policy was last updated on September 30, 2016.